MRF’s are important for photographers to have signed if there is the potential for the photo(s) of people to be used commercially. If a photographer takes a picture and it clearly has a certain person in it, the photographer may use the photo for his or her own purposes or for newspaper articles. If the photographer wants to sell the photo commercially, such as to a clothing company, a MRF would need to be signed.
MRF’s should include the name of the photographer, the name of the person in the photograph and their signature, the date, and it should state that the person’s photographic likeness may be used for advertising or other commercial use.
Examples of MRF’s can be found at:
http://www.nyip.com/ezine/techtips/model-release.html
http://www.istockphoto.com/docs/modelrelease.pdf
No comments:
Post a Comment